Table of Contents
Pitch
Team Feedback
“Replace image in slide with monstera leaf – too obviously fake which seems counterintuitive while talking about sustainability (also colour blocks on background should be on-brand)” (Petrillo 2021)
“The ‘discovering’ slide needs less text (8 seconds not enough to read it alongside narration). Maybe also remove laptop photo slide?” (Petrillo 2021)
Practice Pitch Feedback
The three main areas to work on were:
- Intonation – My presentation needs work
- Product – Video, screenshots
- Why are we a unique team?
Market Research AR/VR
To promote the potential of AR and VR I found market research to construct a persuasive business case that this market will be very profitable in the future.
Growth Strategy
Once I finished recording my pitch, I reflected on our presentation and realised I had not conveyed our plan to market and grow. “A growth strategy is a plan of action to increase a business’s market share. If your company is looking to expand, a market growth strategy will enable you to chart your path to expansion, taking into account your industry, your target market, and your finances” (Izquierdo 2021). For the final pitch, I plan to discuss with the team our growth strategy.
Elevator Pitch
I created an elevator pitch to present as part of our call to action. “An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea, or product” (Mindtools 2021).
Intonation Practice
Our pitch deck overall was good. The biggest need for improvement is my general presentation skills and intonation, and that is something you cannot fix in a few hours. This week I am going to spend each evening practising and then I am going to record my segments on Thursday to the best of my ability so that the video is ready to be packaged next week.
Why are we a unique team?
The team collaborated together, to answer the question, why are we unique. There were a few answers… among them, resilient, creative, a range of skills.
So why are we unique?
Team Rock-it team is a small team with an abundance of ideas, creativity and certainly not afraid of a challenge. The team has a diverse set of skills in UX design and Game Development and an alignment of goals and vision.
Finalising our Pitch Transcript
Demo
Inspiration & Research
Kickstarter
I shared these Kickstarter videos for inspiration:
La Mansio – The 6-in-1 Modular Bag for Active Women
Fig 5. La Maniso 2021. Modular Bag for Active Women
XGO-Mini, An Advanced Quadruped Robot With AI Modules
Fig 6. XGO-Mini 2021. An Advanced Quadruped Robot with AI Modules
Product Demos & Adverts
The Gin Club
The team also discussed focusing the demo approach on being a heavily marketing and creative/fun approach. I shared some examples of my thoughts, like gin/champagne/beauty and other subscription adverts and how they market their ideas.
Twitch Re-Brand
Stock Videography
My previous life as a photographer came in handy, I know what looks good and how to fit everything together!
Video by Denys Gromov from Pexels
I started collaboratively finding and sharing stock clips with the UX team and saving clips to choose from.
Video by Polina Tankilevitch from Pexels
Demo Workflow
Rough Plan > Storyboard > Narration > Footage > Branding > Music > Review.
Prototype Footage
Tools: NVIDIA Shadow Play
I recorded the prototype on my home gaming pc, so I could watch it through in huge detail on the television and try and pan around the venue in a seamless way. The game does run on low-end software, now that I have optimised the terrain.
Demo Planning Overview
Demo Storyboard
Fig 10. Team Rock-it! 2021. Demo Storyboard
List of Figures
Figure 1. Sarah MASTERS 2021. Potential
Figure 2. Sarah MASTERS 2021. Growth Strategy
Figure 3. Sarah MASTERS 2021. Elevator Pitch
Figure 4. Pitch collaboration on Google Docs [screenshot by author]
Figure 5. XGO-Mini. 2021. ‘XGO-Mini, An Advanced Quadruped Robot With AI Modules’. Kickstarter [online]. Available at: https://www.kickstarter.com/projects/xgorobot/xgo-mini-an-advanced-quadruped-robot-with-ai-modules [accessed 20 Aug 2021].
Figure 6. LA MANISO. 2021. ‘La Mansio – The 6-in-1 Modular Bag for Active Women’. Kickstarter [online]. Available at: https://www.kickstarter.com/projects/lamansio/la-mansio-organise-work-travel-shoot [accessed 20 Aug 2021].
Figure 7. Craft Gin Club TV Advert [Film]. n.d. Available at: https://www.youtube.com/watch?v=9ImsIxJeXpI [accessed 21 Aug 2021].
Figure 8. ‘Meet Your New Twitch’. 2021. Twitch Brand [online]. Available at: https://brand.twitch.tv/ [accessed 21 Aug 2021].
Figure 9. Sarah MASTERS. 2021. Prototype Footage
Figure 10. Team Rock-it!. 2021. Demo Storyboard
References
CREMADES, Alejandro. 2021. ‘How To Pitch Investors’. Forbes [online]. Available at: https://www.forbes.com/sites/alejandrocremades/2018/12/09/how-to-pitch-investors/ [accessed 18 August 2021].
IZQUIERDO, Robert. 2019. ‘4 Real Growth Strategy Examples & What to Take from Them’. The Blueprint [online]. Available at: https://www.fool.com/the-blueprint/growth-strategy/ [accessed 20 August 2021].
MINDTOOLS. 2021. ‘Crafting an Elevator Pitch: Introducing Your Company Quickly and Compellingly’. [online]. Available at: http://www.mindtools.com/pages/article/elevator-pitch.htm [accessed 22 August 2021].
PETRILLO, Joanne. 2021. Email to the author re: Pitch Feedback, 5 August 2021.
