Team Feedback

“Replace image in slide with monstera leaf – too obviously fake which seems counterintuitive while talking about sustainability (also colour blocks on background should be on-brand)” (Petrillo 2021)

“The ‘discovering’ slide needs less text (8 seconds not enough to read it alongside narration). Maybe also remove laptop photo slide?” (Petrillo 2021)

Practice Pitch Feedback

The three main areas to work on were:

  • Intonation – My presentation needs work
  • Product – Video, screenshots
  • Why are we a unique team?
Fig 1. Masters 2021. Potential
Market Research AR/VR

To promote the potential of AR and VR I found market research to construct a persuasive business case that this market will be very profitable in the future.

Growth Strategy

Once I finished recording my pitch, I reflected on our presentation and realised I had not conveyed our plan to market and grow. “A growth strategy is a plan of action to increase a business’s market share. If your company is looking to expand, a market growth strategy will enable you to chart your path to expansion, taking into account your industry, your target market, and your finances” (Izquierdo 2021). For the final pitch, I plan to discuss with the team our growth strategy.

Fig 2. Masters 2021. Growth Strategy
Fig 3. Masters 2021. Elevator Pitch
Elevator Pitch

I created an elevator pitch to present as part of our call to action. “An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea, or product” (Mindtools 2021).

Intonation Practice

Our pitch deck overall was good. The biggest need for improvement is my general presentation skills and intonation, and that is something you cannot fix in a few hours. This week I am going to spend each evening practising and then I am going to record my segments on Thursday to the best of my ability so that the video is ready to be packaged next week.

Why are we a unique team?
Fig 4. Pitch collaboration on Google Docs [screenshot by author]

The team collaborated together, to answer the question, why are we unique. There were a few answers… among them, resilient, creative, a range of skills.

So why are we unique?

Team Rock-it team is a small team with an abundance of ideas, creativity and certainly not afraid of a challenge. The team has a diverse set of skills in UX design and Game Development and an alignment of goals and vision.

Finalising our Pitch Transcript


Inspiration & Research

I shared these Kickstarter videos for inspiration:

La Mansio – The 6-in-1 Modular Bag for Active Women

Fig 5. La Maniso 2021. Modular Bag for Active Women

XGO-Mini, An Advanced Quadruped Robot With AI Modules

Fig 6. XGO-Mini 2021. An Advanced Quadruped Robot with AI Modules

Product Demos & Adverts

The Gin Club

The team also discussed focusing the demo approach on being a heavily marketing and creative/fun approach. I shared some examples of my thoughts, like gin/champagne/beauty and other subscription adverts and how they market their ideas.

Fig 7. The Gin Club 2021. TV Advert

Twitch Re-Brand


Fig 8. Twitch Brand 2021. Meet Your New Twitch
Stock Videography

My previous life as a photographer came in handy, I know what looks good and how to fit everything together!

Video by Denys Gromov from Pexels

I started collaboratively finding and sharing stock clips with the UX team and saving clips to choose from.

Video by Polina Tankilevitch from Pexels

Demo Workflow

Rough Plan > Storyboard > Narration > Footage > Branding > Music > Review.

Prototype Footage

Tools: NVIDIA Shadow Play

Fig 9. Masters 2021. Prototype Footage

I recorded the prototype on my home gaming pc, so I could watch it through in huge detail on the television and try and pan around the venue in a seamless way. The game does run on low-end software, now that I have optimised the terrain.

Demo Planning Overview
Demo Storyboard

Fig 10. Team Rock-it! 2021. Demo Storyboard

List of Figures

Figure 1. Sarah MASTERS 2021. Potential

Figure 2. Sarah MASTERS 2021. Growth Strategy

Figure 3. Sarah MASTERS 2021. Elevator Pitch

Figure 4. Pitch collaboration on Google Docs [screenshot by author]

Figure 5. XGO-Mini. 2021. ‘XGO-Mini, An Advanced Quadruped Robot With AI Modules’. Kickstarter [online]. Available at: https://www.kickstarter.com/projects/xgorobot/xgo-mini-an-advanced-quadruped-robot-with-ai-modules [accessed 20 Aug 2021].

Figure 6. LA MANISO. 2021. ‘La Mansio – The 6-in-1 Modular Bag for Active Women’. Kickstarter [online]. Available at: https://www.kickstarter.com/projects/lamansio/la-mansio-organise-work-travel-shoot [accessed 20 Aug 2021].

Figure 7. Craft Gin Club TV Advert [Film]. n.d. Available at: https://www.youtube.com/watch?v=9ImsIxJeXpI [accessed 21 Aug 2021].

Figure 8. ‘Meet Your New Twitch’. 2021. Twitch Brand [online]. Available at: https://brand.twitch.tv/ [accessed 21 Aug 2021].

Figure 9. Sarah MASTERS. 2021. Prototype Footage

Figure 10. Team Rock-it!. 2021. Demo Storyboard


CREMADES, Alejandro. 2021. ‘How To Pitch Investors’. Forbes [online]. Available at: https://www.forbes.com/sites/alejandrocremades/2018/12/09/how-to-pitch-investors/ [accessed 18 August 2021].

IZQUIERDO, Robert. 2019. ‘4 Real Growth Strategy Examples & What to Take from Them’. The Blueprint [online]. Available at: https://www.fool.com/the-blueprint/growth-strategy/ [accessed 20 August 2021].

MINDTOOLS. 2021. ‘Crafting an Elevator Pitch: Introducing Your Company Quickly and Compellingly’. [online]. Available at: http://www.mindtools.com/pages/article/elevator-pitch.htm [accessed 22 August 2021].

PETRILLO, Joanne. 2021. Email to the author re: Pitch Feedback, 5 August 2021.