Sprint Goal: Set up the Art Direction and collaborate as a team to set clearly designed goals for Klubbing concept

Note: During Sprint 3, the team were still in the ‘storming’ phase. I started working on an Art Direction Document and asked for collaboration on a One-Page Design Document – only one member participated in designing a prototype and collaborating towards a common goal.

There are many different approaches to art direction and the art direction document. Our team of five includes a 3D modeller’s, graphic designers, illustrators and UI designers. My Art Direction Document has been created in collaboration with the Branding and Style Guidelines created by the UX part of our team, so I have not included design elements like typography, colour choices and so on. In a small team like ours, and for a short 3-minute demo I felt the Art Direction Document should focus on visuals. The document not only gives me a chance to think things through but communicates the ideas visually for the whole team, so the avatar and branding and style should all coalesce.

The Original Art Direction Document:

The concept went through several different iterations, here is our final Art Direction Document:

I proposed we design a One Page Design Document for our game to help co-ordinate our ideas. I designed our own template in Miro, to collaborate on the idea and to show pictures and moodboards.

“There’s one type of design document that clearly does a better job than the other ones and that’s the one page design document” (Librande 2010).

The concept went through several different iterations, here is our final One Page Design Document:

Miro felt more collaborative than Google Docs, so I interpreted the One Page Design Document for our team on Miro. Our project is not quite an app or a game, it’s something new that is both.

  • Brief: One Page needs to provide a quick and clear idea about the game in a page long. This does not mean that we should accumulate tons of info in one sheet. Better we be…
  • Clean and ordered. Readers’ eyes should travel easily inside the document, so consider carefully how you organize the pieces in the layout. We better respect the margins, spaces among paragraphs and lines. Here it is basic to transmit our ideas with an strong…
  • Visual Identity. Last but not least, this frame it is a great opportunity to stand out and leave a mark in the audience. Logo, screens and other art pieces should inform about our game, their values, its style and reinforce our message. All these will lead the reader to remember the project” (Osorio 2016).

“Ultimately, the style in which you create the one-sheet doesn’t matter as much as the information in it. The first example is a text-only version, while the second adds images. No matter what the format, keep them short and informative” (Level UP 2014)


List of Figures

Figure 1. One Page Design Document

Figure 2. One Page Design Document Final



‘Headlander_ADD.Pdf’. 2021. Dropbox [online]. Available at: https://www.dropbox.com/s/h4sku7tr7of02j8/Headlander_ADD.pdf?dl=0 [accessed 18 Jul 2021].

MALL, Dan. 2010. ‘Art Direction and Design’. A List Apart [online]. Available at: https://alistapart.com/article/art-direction-and-design/ [accessed 18 Jul 2021].

KERR, Chris. 2021. ‘Tuck into the Art Direction Doc for Double Fine’s Cosmic Adventure, Headlander’. [online]. Available at: https://www.gamasutra.com/view/news/304504/Tuck_into_the_art_direction_doc_for_Double_Fines_cosmic_adventure_Headlander.php [accessed 18 Jul 2021].

‘1. THE ONE-SHEET SAMPLE – Level Up!: The Guide to Great Video Game Design [Book]’. 2021. [online]. Available at: https://www.oreilly.com/library/view/level-up-the/9780470688670/ch18.html [accessed 18 Jul 2021].

OSORIO, David. 2016. ‘How to Design Your One Page’. 2021. [online]. Available at: https://www.gamasutra.com/blogs/DavidOsorio/20161220/287965/How_to_design_your_One_Page.php [accessed 18 Jul 2021].

‘One-Page Designs’. 2021. [online]. Available at: https://www.gdcvault.com/play/1012356/One-Page [accessed 18 Jul 2021].

‘One Page Game Design Document Template’. 2021. [online]. Available at: https://docs.google.com/document/u/0/d/1npEvqcMZSp0IX2hWw6Qq0WqJVfmVqS_YOGFWnnwfh-A/mobilebasic [accessed 18 Jul 2021].

ROGERS, Scott. 2014. Level up! The Guide to Great Video Game Design. 2nd ed. Chichester: Wiley.